The average woman uses 12 products on her skin daily. The average guy? He’s lucky if he remembers to apply deodorant. Men, it’s time to reconsider your morning routine. Sure, contouring and curling may be a bridge too far, but male skin and hair can definitely benefit from a little product here and there.

So where does a guy even start? We’ve picked four products that every man should have in his medicine cabinet. Check out the essentials – and find out exactly how to use them.

1. An Exfoliating, All-In-One Scrub
Adding products into a morning routine doesn’t require the alarm to be set 30 minutes earlier. Use a face and body scrub that works overtime to slough off dead skin and keep pores clear. This body wash and scrub gets its deep, rich color from African black soap, and paired with jojoba oil and dead sea salt, it simultaneously moisturizes and detoxes skin. The best part? You can use this soap all over your body and face, saving you time and cutting down on products that take up space in your shower.

What will a scrub do for skin? Daily, gentle exfoliation will keep pores from getting clogged and prevent ingrown hairs around the neck and chin from cropping up. Plus, exfoliating primes skin to absorb moisturizer even better.

2. A Moisturizer That Disappears
Most guys don’t like the sticky feeling that lotion leaves behind, but using something to help skin retain moisture is pretty important for skin health. Not only will moisturized skin look more healthy (instead of flaky), but having well-nourished skin will keep your complexion from getting damaged over time, according to the University of Maryland’s Medical Center. That means fewer wrinkles in the future, and more comfortable (and kissable) skin now.

Try a lotion that’s super lightweight and packed with nutrients to keep skin moisturized without feeling greasy. This face lotion is formulated specifically for men, and it’s loaded with emollient ingredients like essential oils and green tea that ensure you won’t need to reapply later. Plus, there’s no need to worry about sweating with this stuff on since it won’t clog pores.

3. Tame Unruly Facial Hair With A Drop Of Beard Oil
Facial hair can be a polarizing topic amongst men and women – some find it incredibly attractive, but for others it can be a definitive turn off. If you’re working on your mountain-man chic look, try using a beard oil to condition your lustrous locks. Specifically formulated for the thicker, wiry hair that grows on your face and neck, beard oil can tame any unruly whiskers that seem to pop out of place while simultaneously conditioning and moisturizing your stubble. Bonus points for this beard oil that smells like the great outdoors thanks to cedar, hemp and citrus oils. It might just be enough to win over those beard-averse JDaters.

4. You Don’t Need To Smell Like Roses, But …
You also don’t need to smell like B.O. Use a deodorant that’s formulated specifically for men, because, let’s be real – girls and guys smell and sweat differently. It’s aluminum-free, which is great news for armpits and white t-shirts; found in most conventional deodorants, aluminum can seriously mess up hormonal function (read: mess with libido and the ability to hit max gains, bro) and it’s the secret ingredient that leaves an embarrassing yellow ring in the armpits of your favorite collared shirt.

Switch over to something that smells just as fresh that doesn’t have toxic side effects. This all-natural version smells like cedar wood, sage and rosemary. Smelling great is one of the most attractive factors to the female sex … hint, hint.

All right, guys: in less than five minutes and with just four products, it’s possible to totally transform how you look and feel. Awesome skin and great hair? Make it happen. Trust us – the ladies will notice.