It appears that some people — both men and women — have forgotten some of the signals of what someone who isn’t interested in you looks like. When he (or she) is just not that into you, he/she:

• doesn’t call you
• doesn’t ask you out on dates
• doesn’t kiss you
• doesn’t flatter you
• doesn’t remember you
• doesn’t think about you
• doesn’t text you
• doesn’t respond to your texts or add to any continuity of a conversation

If you find yourself making all the moves, trying to create opportunities for your crush to notice you, and continuosly reaching out to someone who doesn’t engage, then it’s time to recognize that he or she is just not that into you. You can’t take it personally. If you are practicing poly-dating, which I address in my book How to Woo a Jew: The Modern Jewish Guide to Dating and Mating, then you should have other prospects in rotation and one so-called “rejection” shouldn’t make you skip a beat. Plenty of other people will be into you, don’t worry about the few who aren’t. You will never receive a satisfactory explanation as to their disinterest so don’t even bother asking.