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Earlier this month, Wired magazine published “How to Create the Perfect Online Dating Profile, in 25 Infographics,” a large-scale statistical study of which words and phrases correlate with high numbers of responses to online dating ads. For example, mentioning “yoga” or “surfing” in your ad was found to have a positive influence on the number of contacts that will result.

  • For men, it is much better to refer to a woman using the word “woman”
  • But a woman’s ad will do better if she refers to herself as a “girl”
  • Most interesting perhaps, was that men who use “whom” get 31% more contacts from opposite-sex respondents

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