Did you know that you are the CEO of your own love life? This means you get to make decisions, choose how and when to take action, and hire and fire people as you see fit.  This also means that sometimes, if sales are low, it might be time to generate new business.  So in the business of love, how do you go about finding new clients to interview? Or if you’ve been in business a long time, what’s the best way to keep your brand relevant? Ok, enough with the metaphor – what do you do if you’re in a rut and feel like you have already gone out with (or are related to) everyone on JDate?

Do not give up hope! It’s just time to employ some new marketing techniques. Read on for ideas.

1. Direct Mail — Or, as I call it, Flirt Bombing. This technique uses very low effort, but has a potentially high reach. What’s involved? It’s easy — see who is online or who has logged on recently and check out profiles that catch your eye. Then send a quick Flirt to let them know you are interested! While I ordinarily recommend sending tailored messages to more targeted profiles, Flirt Bombing is one way to reinvigorate  your JDate action.
2. Change Your Profile — Update your pictures or add something new to the “About Me” section – anything to earn the little “updated” button.  People like new things — this is why stores and restaurants feature new or seasonal products.  That “updated” button is like bait — it attracts attention, so remember to update your info from time to time.
3. Change Your Search Parameters — Do what you need to do to reach your target audience. Just like it’s probably not a smart business decision for the advertisers of the Jitterbug cell phone to buy commercial air time during the MTV music awards, it’s probably not the best decision for a 55-year-old guy to be advertising to the under-30 circuit. At the same time, you don’t want to narrow your parameters so that your results decrease. My point is that it might help to tinker with all search options — age, distance, religiosity, etc. — so they yield new matches who are best for you.
4. View Lots of Profiles — This is another passive form of bait. If I see that someone viewed me, there is a good chance that I will click on his profile. So generate more traffic by viewing more profiles. You should at least get some new visitors to stop by your profile.

And one marketing technique not to use: As much as I love a good coupon, I do not recommend using it as a strategy to drum up JDate business.  A 2-for-1 is great for dinner, but terrible if you advertise this as your reasoning for asking someone out on a date. Similarly, advertising that your first date is free doesn’t really come across very well either.  You might pick up some thrifty folks, but this may not necessarily be your target audience.

Anyway, try some of the aforementioned tips and you’ll be back in business in no time.  And if not, well, maybe your bankruptcy attorney is cute and single!