If you check Twitter, Facebook, your email, a dating site, an adult film store, or your local big box retailer, you’ll find aisles upon aisles dedicated to Valentine’s Day goodness. It’s a big deal, and great for the service industry (as you can take our your misery or happiness on happy hour)!
Why is Valentine’s Day so important? Why is there one day focused on showing affection to your spouse, or picking up another single person at the local “Stoplight” party? Why is Target only selling pink, red and white M&Ms? Did Kobe and Shaq kiss and make up two nights ago so they wouldn’t have to go out together tonight?
Valentine’s Day is a holiday that’s grown in popularity over the past 50 years, and in terms of retail holiness for Jews, might be entering Hanukkah territory (admit it, when have you ever seen a Rosh Hashanah movie on TV?). On a national scale, it ranks up there with Christmas, New Year’s, Halloween, and July 4th as the most Instagrammed holiday of the year… per statistics that I made up.
With this increased importance, is it time for us to replace Columbus Day as a national holiday with Valentine’s Day instead? If someone recently suffered a break up, and their depression is too much to stomach at work, shouldn’t they be granted a Valentine’s Day off to watch timeless romantic classics like Love Actually, When Harry Met Sally and Space Jam? On the other hand, shouldn’t the government grant us an “Intimacy Day” due to the fact that we have a “demographic cliff” problem in the USA, as the birthrate is declining?
Think of the impacts this could have. Singles, married people, and people in all other types of relationships will be able to fully recover from their depression/euphoria/taking a hit to their bank account by having a day off from work and will come in fully rested and ready to work on February 15 — excited that their next day off is President’s Day in just a few days.
